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The Conversation USA

How Bezos and Amazon changed the world

  • Written by Venkatesh Shankar, Coleman Chair Professor of Marketing and Director of Research, Texas A&M University
imageJeff Bezos reshaped retail as CEO of Amazon.AP Photo/John Locher

Amazon announced Jeff Bezos is stepping down as CEO almost 27 years after he founded the company to sell books to customers over dial-up modems.

Amazon wasn’t the first bookstore to sell online, but it wanted to be “Earth’s biggest.” When it first launched, a...

Read more: How Bezos and Amazon changed the world

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