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The Conversation USA

Will the NCAA's move to let college athletes get paid endorsements make a difference? 3 questions answered

  • Written by Jasmine Harris, Assistant Professor of Sociology, Ursinus College
The NCAA has moved to permit college athletes to seek endorsement deals. under new rules to be adopted by 2021.AP Photo/Marcio Jose Sanchez

Editor’s note: The NCAA moved on Oct. 29 to allow student-athletes to profit from their image and likeness – something the association had opposed until California passed a law to allow the...

Read more: Will the NCAA's move to let college athletes get paid endorsements make a difference? 3 questions...

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