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The Conversation USA

What happens when a big business tries to take over and rename a neighborhood

  • Written by Raechel A. Portelli, Assistant Professor of Geography, Michigan State University
Do you know where you are right now?Ana de Sousa/shutterstock.com

What if Google tried to rename your neighborhood?

That happened to some Californians in spring 2018, when Google Maps changed the moniker of three San Francisco neighborhoods – Rincon Hill, South Beach and South Market – to “East Cut.”

Given the extensive reach...

Read more: What happens when a big business tries to take over and rename a neighborhood

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