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The Conversation USA

Why companies should help pay for the biodiversity that’s good for their bottom line

  • Written by Joanne Burgess, Assistant Professor of Economics, Colorado State University
Like Dr. Seuss' imaginary truffula trees, baobabs are endangered. Dudarev Mikhail/Shutterstock.com

In the “The Lorax,” an entrepreneur regrets wiping out all the make-believe truffala trees by chopping them down to maximize his short-term gains. As the Dr. Seuss tale ends, the Once-ler – the man responsible for this environmental...

Read more: Why companies should help pay for the biodiversity that’s good for their bottom line

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