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The Conversation USA

How Spam became one of the most iconic American brands of all time

  • Written by Ayalla A. Ruvio, Assistant Professor of Marketing, Michigan State University
imageEight billion cans sold and counting...abimages/Shutterstock.com

While you might think of Spam as a basic canned meat, it’s actually one of the greatest business success stories of all time: Since Hormel Foods Corporation launched the affordable, canned pork product in 1937, it’s sold over eight billion cans in 44 countries around the...

Read more: How Spam became one of the most iconic American brands of all time

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