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The Conversation USA

How kindness can make a difference in cancer care

  • Written by Leonard L. Berry, University Distinguished Professor of Marketing, Mays Business School; Senior Fellow, Institute for Healthcare Improvement, Texas A&M University
In this Dec. 3, 2014 photo, liver cancer patient Crispin Lopez Serrano talks to an oncology nurse at a hospital in Clackamas, Ore.AP Photo/Gosia Wozniacka

Cancer may not be life-ending, but it usually is life-changing. A cancer diagnosis instantaneously turns life upside down for patients and families. Cancer care is a “high-emotion”...

Read more: How kindness can make a difference in cancer care

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