NewsPronto

 
Men's Weekly

.

USA Conversation

The Conversation USA

The Conversation USA

How Cambridge Analytica’s Facebook targeting model really worked – according to the person who built it

  • Written by Matthew Hindman, Associate Professor of Media and Public Affairs, George Washington University
How accurately can you be profiled online?Andrew Krasovitckii/Shutterstock.com

The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.

In an email to me, Cambridge University scholar Aleksandr...

Read more: How Cambridge Analytica’s Facebook targeting model really worked – according to the person who...

More Articles ...

  1. These are the VA's 3 main problems -- leadership isn't one of them
  2. Cuba's new president: What to expect
  3. Military mission in Puerto Rico after hurricane was better than critics say but suffered flaws
  4. Langston Hughes' hidden influence on MLK
  5. This 'Final Four' takes place over the board – with talent from around the world
  6. Much of what you think you know about Linda Brown – a central figure in Brown v. Board of Education – is wrong
  7. The invisible power of 'flutter' – from plane crashes to snoring to free energy
  8. How Texas is 'building back better' from Hurricane Harvey
  9. A VA hospital you may not know: the Final Salute, and how much we doctors care
  10. Is the growing Russia crisis another Cold War conflict? Nyet
  11. Why you stink at fact-checking
  12. Discovery of a surprise multitasking gene helps explain how new functions and features evolve
  13. Bobbleheads and other free swag star in baseball tax dispute
  14. Why are more people doing gig work? They like it
  15. 4 charts show why Trump's tariffs will hurt everyone – not just China
  16. Why EPA's U-turn on auto efficiency rules gives China the upper hand
  17. Federal spending bill deals blow to school safety research
  18. Improving the lives of those with dementia – by using memories of baseball
  19. Space weather threatens high-tech life
  20. Democracy is in danger when the census undercounts vulnerable populations
  21. How to stay honest this tax season
  22. Busting Russia's fake news the European Union way
  23. Baseball teams need to protect fans from foul balls -- and US courts need to lift MLB's special liability exemption
  24. Abusive relationships: Why it's so hard for women to 'just leave'
  25. Active shooter drills may reshape how a generation of students views school
  26. Hospitals hit back on drug pricing, but will they knock out the problem?
  27. Pakistan's activist Supreme Court endangers a fragile democracy
  28. Baby bust: 5 charts show how expensive it is to have kids in the US today
  29. Why it's so hard to #DeleteFacebook: Constant psychological boosts keep you hooked
  30. The tragic story of America's only native parrot, now extinct for 100 years
  31. Trump plan to execute 'big drug pushers' will do nothing to stop opioid overdoses
  32. Who is John Bolton and what does he want?
  33. Trump's go-it-alone approach to China trade ignores WTO's better way to win
  34. What the staff does matters more than what's in an organization's mission statement
  35. Kids' fitness is improving, but they still aren't as fit as their parents were
  36. Babe Ruth in a kimono: How baseball diplomacy has fortified Japan-US relations
  37. Congress left a little something for waiters and dishwashers in its $1.3 trillion budget
  38. The countries that trust Facebook the most are also the most vulnerable to its mistakes
  39. The everyday ethical challenges of self-driving cars
  40. Culture of trust is key for school safety
  41. Self-driving cars can't be perfectly safe – what's good enough? 3 questions answered
  42. Los 'juegos' políticos con el agua del que son víctimas los mexicanos
  43. A return to earmarks could grease the wheels in Congress
  44. Betsy DeVos said Common Core was 'dead' – it's not
  45. New federal program tackles spiraling costs of college textbooks
  46. Do you believe in miracles? Why they make perfect sense for many
  47. The ideal female body type is getting even harder to attain
  48. Fewer diplomats, more armed force defines US leadership today
  49. Trump's $60 billion in China tariffs will create more problems than they solve
  50. Gun control and March for Our Lives: 4 essential reads