Even ugly animals can win hearts and dollars to save them from extinction
- Written by Diogo Veríssimo, David H. Smith Conservation Research Fellow, Johns Hopkins University
 
It can be easier to raise money to aid animals like these African elephants than species that are more threatened with extinction but get humans less excited. www.shutterstock.comThe Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas.
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