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The Conversation USA

The Conversation USA

What do cheerleader uniforms and smartphones have in common?

  • Written by Lynda J. Oswald, Professor of Business Law, University of Michigan

Cheerleader uniforms, with their bright colors and striking patterns, are intended to arouse school spirit and showcase athletic prowess. This seems a world apart from the technologically sophisticated field of smartphones, which allow us to find obscure information, socially interact and transact business while on the go.

But these two consumer...

Read more: What do cheerleader uniforms and smartphones have in common?

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