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The Conversation USA

2016 presidential advertising focused on character attacks

  • Written by Shawn Parry-Giles, Professor of Communication, University of Maryland
imageAdvertisements Screenshots/Hillary for America and Donald J. Trump for President

The general election ads from the 2016 presidential campaign represented a referendum on each candidate’s character. And in this ad race, there were no winners.

Both the Hillary Clinton and Donald Trump campaigns featured the takeaway message that their opponent...

Read more: 2016 presidential advertising focused on character attacks

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