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The Conversation USA

Why Pokemon Go became an instant phenomenon

  • Written by Katherine Isbister, Professor of Computational Media, University of California, Santa Cruz
imagePokemon Go puts virtual characters in the real world – which is just part of its appeal.Dalton White/YouTube, CC BY

In the last week, Pokemon Go, an augmented reality game for mobile phones, has taken off. Daily traffic for the game exceeded Twitter and Facebook use. What is driving this intense interest and involvement? One way to understand...

Read more: Why Pokemon Go became an instant phenomenon

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