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The Conversation USA

Color complexity in social media posts leads to more engagement, new research shows

  • Written by Vamsi Kanuri, Associate Professor of Marketing, University of Notre Dame

If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text, surveys have found.

But which types of visuals work best? While anecdotal...

Read more: Color complexity in social media posts leads to more engagement, new research shows

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