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The Conversation USA

How Mary Kay contributed to feminism – even though she loathed feminists

  • Written by Cassandra L. Yacovazzi, Assistant Professor of History, University of South Florida
imageMary Kay Ash's legendary love for the color pink symbolized her determination to be a business success by "thinking like a woman."Colin McConnell /Toronto Star via Getty Images

In 1963, the same year American businesswoman Mary Kay Ash started her cosmetics company, publisher W.W. Norton released “The Feminine Mystique – the book that...

Read more: How Mary Kay contributed to feminism – even though she loathed feminists

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