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The Conversation USA

Why Zelenskyy’s ‘selfie videos’ are helping Ukraine win the PR war against Russia

  • Written by Anjana Susarla, Professor of Information Systems, Michigan State University
imageVolodymyr Zelenskyy’s iPhone selfies quickly went viral. Still of YouTube video

It seems straight out of an action movie: As the capital city becomes a war zone, the defiant president looks into the camera and delivers a clear and compelling message: “I am here. We will not lay down any weapons.”

That’s exactly what...

Read more: Why Zelenskyy’s ‘selfie videos’ are helping Ukraine win the PR war against Russia

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