What are dark patterns? An online media expert explains
- Written by Jasmine McNealy, Assistant Professor of Telecommunication, University of Florida
It's not you; many e-commerce websites are difficult to use by design.fizkes/iStock via Getty ImagesDark patterns are design elements that deliberately obscure, mislead, coerce and/or deceive website visitors into making unintended and possibly harmful choices.
Dark patterns can be found in many kinds of sites and are used by several kinds of...
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