How to spot a fake review: you're probably worse at it than you realise
- Written by Adrian R. Camilleri, Senior Lecturer in Marketing, University of Technology Sydney
Survey results suggest about three-quarters of the population trust online reviews at least a moderate amount.www.shutterstock.com
Ever relied on an online review to make a purchasing decision? How do you know it was actually genuine?
Consumer reviews can be hugely influential, so it’s hardly surprising there’s a thriving trade in fake...
Read more: How to spot a fake review: you're probably worse at it than you realise