We're not as Grinchy as we think: how gift-giving is inspired by beliefs-based altruism
- Written by Vera L. te Velde, Lecturer in Economics, The University of Queensland
New research shows that when it comes to giving gifts, it really is the thought that counts.Shutterstock
’Tis the season for gift-giving and for the scrooges among us to complain about the wastefulness of gift-giving. Why give gifts, they say, when people know what they want better than anyone else? Others grudgingly admit that, since...
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