What Nestlé's attempt to trademark the shape of a KitKat teaches us about design
- Written by Tom Lee, Lecturer, Faculty of Design and Architecture Building, University of Technology Sydney
In July, Nestlé lost its case in the European Union to protect the the four-finger shape associated with KitKat.Shutterstock
For many people there is something irresistible about chocolate. But in the hungry rush to make it part of our bodies there is a missed opportunity to meditate on the different gestural experiences chocolate affords.
We...
Read more: What Nestlé's attempt to trademark the shape of a KitKat teaches us about design