A loaf of bread and a packet of pills: how supermarket pharmacies could change the way we shop
- Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Supermarket pharmacies have been around in the US, UK and mainland Europe for years. But will Australia follow?from www.shutterstock.com
On the way home, you wander into the supermarket for a loaf of bread. But before you reach the bread aisle, you drop in your prescription at the supermarket pharmacy. Shopping done, you pick up your pills on the...