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It is two thousand and twenty two and, let’s face it, if you didn’t know social media was imperative for business success by now then there is a good chance that maybe you should give up the business game.


Why? Because social media is pivotal for finding and nurturing valuable customers. More than half of the world’s population - a cheeky 4.55 billion people - now use social media (Smart Insights), with billions of them using social media to search for products and services like yours.


So, if you’ve been considering the best content marketing Australia has to offer, social media strategy included, here are nine incredible ways it absolutely will help your business in 2022:


  1. It gets your brand out there


Brand awareness is the foundation of finding customers. Across numerous social media platforms including Facebook, TikTok, Instagram and Twitter you have the potential to tell your brand’s story and keep it updated for your engaged customers.


  1. Use customer posts for opportunities


Using the right enterprise solution, you can drive customer posts to a CRM to gain a better understanding of your customers and their needs.


  1. Measure your digital marketing endeavours


Social media and its management tools are the ultimate way to see how your marketing efforts are impacting your conversions. By analysing your key performance metrics (KPIs), you assign a monetary value to your organic social media engagement.


  1. Make your brand authentic


You want to build a trustworthy relationship with your customers, right? Social media is the perfect way to do so, especially if you are promoting a brand or service to other people.


  1. Be an industry authority


If you are passionate about your industry and want to share your knowledge then social media is the ideal place to do so. Not only does sharing your industry knowledge make you an authority in your brand’s industry, but it is one of the optimal ways to win new customers and nurture an ongoing conversation.


  1. Grow your audience


Modern customers love nothing more than following a brand they can engage with on various social media channels. If you are able to tell a fun and inventive brand story through the likes of Facebook, Instagram and other social media channels then you will be pretty well-placed to win the admiration of customers from across the globe!


  1. Lead generation


By producing meaningful engagement and conversations with your target demographic through posting photos, videos and news, you can generate valuable leads whilst nurturing conversations with your pre-existing customers.


  1. Nurture said leads


Social media is the ultimate place to connect with your customers. By social proofing, leveraging their thought leadership pieces and other forms of content, you can help your customers and direct them towards your product or service. This helps build trust and credibility for your brand - something that is vital when making online sales.


  1. Engage with social listening


Social media is a great way to listen to your customers and build on what they say about your company. This is one of the best ways to grow your brand but also improve it based upon what your customers are saying about you.


It’s time to get started


Where at the very beginning of 2022 - don’t put off creating an outstanding social media strategy any longer! You will be amazing at how much a winning social strategy can take your brand to the next level when it comes to winning conversions and maintaining a constant customer base.