KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 2 July 2026 - June 30, Hosted by BitAuto Tengyi Malaysia Sdn. Bhd., the BitAuto Malaysia Automotive Forum 2026 wrapped up successfully at Sheraton Imperial Kuala Lumpur. Centered on the theme Integration & Symbiosis: Driving Malaysia's New Automotive Growth, the event brought together local Malaysian automakers, Chinese EV brands expanding overseas, international OEMs, dealer groups, local content creators, and industry specialists. It served as a high-efficiency exchange platform to facilitate cross-industry dialogue between China and Malaysia's automotive ecosystems, exploring new digitally-powered growth trajectories for the domestic auto market. Key distinguished attendees included: Mike Cui, Managing Director of GWM Malaysia Stan Li Hao, Managing Director for Commercial Operations of GWM Malaysia Michael Chew, Senior Director of Product Strategy & Corporate Sales CEO Office of Chery Corporate Malaysia Lampard Peng Yile, Head of User Development and User Operations, Proton New Energy (Pro-Net) Sdn Bhd Edward Wong, Malaysia Self-Operated Channel Sales Manager of SGMW Oscar Wang, Co-Founder of JoyStar Dealer Group Ken Lio Yu Chng, Head of Product Planning of TQ Wuling Manufacturing Lim Jit Hau, Manager of User Development and User Operations, Proton New Energy (Pro-Net) Sdn Bhd Gao Feng, Co-Founder of Beritarian Dato' Seri Paduka Prof. Dr. Steven Leow, Principal of Official TANK Owners Club Malaysia & President of IBC International Chamber of Commerce Representatives from Zeekr, Leapmotor, BMW, Toyota and 212 Motors also graced the forum. Anchoring Malaysia: Deep Local Market Penetration via Digital Capabilities to Boost Industrial Growth Kicking off the forum, Li Wei, Vice President of Tengyi Technology & Director of BitAuto Malaysia, delivered a keynote address outlining BitAuto's strategic rationale for establishing operations in Malaysia. Li Wei noted that BitAuto has built a 26-year footprint in China's automotive internet space, with four core business pillars: Yiche vertical auto media, Tencent Advertising Mobility Division, new media operations and AI technology. Malaysia was selected as the brand's flagship overseas hub based on four core market observations: steady overall automotive market scale, accelerating electrification, massive untapped EV penetration potential, and sustained policy support for the industry. Malaysia's automotive sector is currently at an inflection point of structural expansion, calling for robust digital infrastructure to capture emerging market demand. Li Wei introduced Bitauto.my, BitAuto Malaysia's one-stop integrated automotive Awareness – Content Nurturing – Conversion ecosystem platform, engineered to form a full-funnel user journey spanning Awareness – Content Nurturing – Conversion. Built around three core value propositions—simplifying car selection, enabling transparent vehicle transactions, and humanising automotive brands—the platform catalogues over 85 marques, 550 vehicle models and more than 1,300 variants. It equips users with high-definition vehicle galleries, 360° VR car viewing and multi-model comparison tools, while aggregating real-time pricing and verified promotional data from authorised dealers to eliminate information asymmetry in the market. On the content front, BitAuto Malaysia operates a trilingual content matrix covering Bahasa Malaysia, Mandarin and English. Leveraging Yiche's professional vehicle review framework and full-scenario content marketing strategies, the platform has built industry-wide influence. It also collaborates with over 30 local creators across automotive, tech, lifestyle and travel verticals to deliver hyper-localised messaging for precise audience targeting. For sales conversion, BitAuto has rolled out a membership programme for dealers and livestream customer acquisition solutions, integrating real-time WhatsApp lead distribution, merchant backend management and performance advertising workflows. "BitAuto In Malaysia, For Malaysia," Li Wei emphasised. The brand aims to become Malaysia's most trusted digital growth partner for the automotive industry, delivering robust tools and authentic content to foster long-term trust between automotive brands and consumers. Panel Discussion 1: Localised Collaboration to Overcome Industry Challenges Moderated by Chen Hao, Vice President of Tengyi Technology & Editor-in-Chief of Autoreport, the first panel featured Michael Chew of Chery Malaysia, Edward Wong of SGMW, Oscar Wang of JoyStar Dealer Group and Dato' Seri Paduka Prof. Dr. Steven Leow of Malaysia Tank Owners Club. The session revolved around the topic "Driven by Consumer Demand: Long-Term xEV Growth with Breakthrough Strategies Rooted in Localization, Charging Infrastructure and Omnichannel Content Marketing". Panel participants converged on three core consensus points: Chinese brands expanding...