The 4 biggest gift-giving mistakes, according to a consumer psychologist
- Written by Julian Givi, Assistant Professor of Marketing, West Virginia University
If only little Gregory got a gift card ...Philipp Nemenz/The Image Bank via Getty ImagesA good gift can elicit a surge of happiness and gratitude in the recipient. It also feels great to give, with psychologists finding that the joy of giving a gift is more pronounced than the pleasure of receiving one.
Unfortunately, there are times when you...
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