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The Conversation USA

Gen Zers and millennials are still big fans of books – even if they don’t call themselves ‘readers’

  • Written by Kathi Inman Berens, Associate Professor of Book Publishing and Digital Humanities, Portland State University
imageSome Gen Zers and millennials might not identify as readers because they assume the reading that they do doesn't 'count.'Andrew Lichtenstein/Corbis via Getty ImagesimageThe Conversation, CC BY

Identifying with an activity is different from actually doing it.

For example, 49% of Americans play video games, but only 10% identify as gamers.

According to a...

Read more: Gen Zers and millennials are still big fans of books – even if they don’t call themselves ‘readers’

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