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The Conversation USA

Chatbots don’t judge! Customers prefer robots over humans when it comes to those ’um, you know’ purchases

  • Written by Jianna Jin, Assistant Professor of Marketing at Mendoza College of Business, University of Notre Dame

When it comes to inquiring about – ahem – certain products, shoppers prefer the inhuman touch.

That is what we found in a study of consumer habits when it comes to products that traditionally have come with a degree of embarrassment – think acne cream, diarrhea medication, adult sex toys or personal lubricant.

While brands may...

Read more: Chatbots don’t judge! Customers prefer robots over humans when it comes to those ’um, you know’...

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