Gen Zers and millennials are still big fans of books – even if they don’t call themselves ‘readers’
- Written by Kathi Inman Berens, Associate Professor of Book Publishing and Digital Humanities, Portland State University
Andrew Lichtenstein/Corbis via Getty ImagesThe Conversation, CC BY
Identifying with an activity is different from actually doing it.
For example, 49% of Americans play video games, but only 10% identify as gamers.