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The Conversation USA

Personality tests with deep-sounding questions provide shallow answers about the 'true' you

  • Written by Randy Stein, Assistant Professor of Marketing, California State Polytechnic University, Pomona
A quirky quiz probably isn't going to tell you much about your innermost essence.StunningArt/Shutterstock.com

Have you ever clicked on a link like “What does your favorite animal say about you?” wondering what your love of hedgehogs reveals about your psyche? Or filled out a personality assessment to gain new understanding into whether...

Read more: Personality tests with deep-sounding questions provide shallow answers about the 'true' you

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