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Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows

  • Written by Deidre Popovich, Associate Professor of Marketing, Texas Tech University
imageFitness apps make it easy to track the number of calories in a meal.d3sign/Moment via Getty Images

Knowing the calorie content of foods does not help people understand which foods are healthier, according to a study I recently co-authored in the Journal of Retailing. When study participants considered calorie information, they rated unhealthy food...

Read more: Calorie counts on menus and food labels may not help consumers choose healthier foods, new...

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