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The Conversation USA

5 marketing lessons from the Taylor Swift and Travis Kelce romance

  • Written by Angeline Close Scheinbaum, Dan Duncan Endowed Professor of Sports Marketing.Associate Professor of Marketing, Clemson University
imageThe stands at Kansas City Chiefs games look different than they used to.Kirill Kudryavtsev/AFP/Getty Images

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid all the cheering, canoodling and Instagram...

Read more: 5 marketing lessons from the Taylor Swift and Travis Kelce romance

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