NewsPronto

 
The Times


.

USA Conversation

The Conversation USA

The Conversation USA

Why eating cheap chocolate can feel embarrassing – even though no one else cares

  • Written by Siti Nuraisyah Suwanda, Doctoral Student and Graduate Researcher in Marketing, West Virginia University
imageHow you feel about a treat can change based on the judgment of others.DeanDrobot/iStock via Getty Images Plus

It’s February, and you grab a box of cheap Valentine’s chocolate from the grocery store on your lunch break. Later, you’re eating it at your office desk when you realize someone else is watching. Suddenly, you feel a...

Read more: Why eating cheap chocolate can feel embarrassing – even though no one else cares

More Articles ...

  1. ‘Which Side Are You On?’: American protest songs have emboldened social movements for generations, from coal country to Minneapolis
  2. As Jeff Bezos dismantles The Washington Post, 5 regional papers chart a course for survival
  3. Why Christian clergy see risk as part of their moral calling
  4. Held captive in their own country during World War II, Japanese Americans used nature to cope with their unjustified imprisonment
  5. Valentine’s Day cards too sugary sweet for you? Return to the 19th-century custom of the spicy ‘vinegar valentine’
  6. Philadelphia was once a sweet spot for chocolatiers and other candymakers who made iconic treats for Valentine’s Day and other holidays
  7. Infusing asphalt with plastic could help roads last longer and resist cracking under heat
  8. How do scientists hunt for dark matter? A physicist explains why the mysterious substance is so hard to find
  9. Americans are asking too much of their dogs
  10. Fifteen years after Egypt’s uprising, how faith and politics reshaped a generation
  11. How the law can add to child sex trafficking victims’ existing trauma
  12. Sixth year of drought in Texas and Oklahoma leaves ranchers bracing for another harsh summer
  13. Why ‘The West Wing’ went from a bipartisan hit to a polarized streaming comfort watch over 2 decades, reflecting profound shifts in media and politics
  14. Journalism may be too slow to remain credible once events are filtered through social media
  15. No animal alive today is ‘primitive’ – why are so many still labeled that way?
  16. Winter Olympians often compete in freezing temperatures – physiology and advances in materials science help keep them warm
  17. Whether it’s yoga, rock climbing or Dungeons Dragons, taking leisure to a high level can be good for your well-being
  18. New technologies are stepping up the global fight against wildlife trafficking
  19. US experiencing largest measles outbreak since 2000 – 5 essential reads on the risks, what to do and what’s coming next
  20. Federal and state authorities are taking a 2-pronged approach to make it harder to get an abortion
  21. What is the American Dream, and has it become harder to achieve in recent years?
  22. Will a ‘Trump slump’ continue to hit US tourism in 2026 − and even keep World Cup fans away?
  23. Has globalization lessened the importance of physical distance? For economic shocks, new research suggests ‘yes’
  24. Aldi is coming to Colorado, and the disruption could lead to lower food prices
  25. There’s a competition crisis in America’s state legislatures – and that’s bad for democracy
  26. From ski jumps and sliding bobsleds to engineering snow, here are 5 essential reads on the science of the Winter Olympics
  27. Fears about TikTok’s policy changes point to a deeper problem in the tech industry
  28. What Olympic athletes see that viewers don’t: Machine-made snow makes ski racing faster and riskier – and it’s everywhere
  29. Clarence ‘Taffy’ Abel: A pioneering US Olympic hockey star who hid his Indigenous identity to play in the NHL
  30. A terrorism label that comes before the facts can turn ‘domestic terrorism’ into a useless designation
  31. Why corporate America is mostly staying quiet as federal immigration agents show up at its doors
  32. You’ve reached your weight loss goal on GLP-1 medications – what now?
  33. Overactive immune cells can worsen heart failure – targeting them could offer new treatments
  34. AI-generated text is overwhelming institutions – setting off a no-win ‘arms race’ with AI detectors
  35. How women are reinterpreting the menstrual taboos in Chinese Buddhism
  36. Has Little Caesars Arena boosted economic activity in Detroit? We looked at hotel and short-term rental industry data to find out
  37. ‘Less lethal’ crowd-control weapons still cause harm – 2 physicians explain what they are and their health effects
  38. ICE and Border Patrol in Minnesota − accused of violating 1st, 2nd, 4th and 10th amendment rights − are testing whether the Constitution can survive
  39. Schools are increasingly telling students they must put their phones away – Ohio’s example shows mixed results following new bans
  40. Women have been mapping the world for centuries – and now they’re speaking up for the people left out of those maps
  41. Congress has exercised minimal oversight over ICE, but that might change
  42. Lüften sounds simple – but ‘house-burping’ is more complicated in Pittsburgh
  43. ‘Inoculation’ helps people spot political deepfakes, study finds
  44. Philly theaters unite to stage 3 plays by Pulitzer-winning playwright James Ijames
  45. Trump wants to shutter the Kennedy Center for 2 years – an arts management professor explains what that portends
  46. An epic border: Finland’s poetic masterpiece, the Kalevala, has roots in 2 cultures and 2 countries
  47. Medicare is experimenting with having AI review claims – a cost-saving measure that could risk denying needed care
  48. Reclaiming water from contaminated brine can increase water supply and reduce environmental harm
  49. The Supreme Court may soon diminish Black political power, undoing generations of gains
  50. Climate change threatens the Winter Olympics’ future – and even snowmaking has limits for saving the Games