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The Conversation USA

Does scaring people work when it comes to health messaging? A communication researcher explains how it's gone wrong during the COVID-19 pandemic

  • Written by James Dillard, Professor of Communication Arts and Sciences, Penn State
imageThe film 'Don't Look Up' warns of the dangers of ignoring the findings of science.Marc Ward/Stocktrek Images via Getty Images

In the recent film “Don’t Look Up,” two astronomers learn that a comet is on track to collide with Earth and destroy human civilization. When they try to sound the alarm, all manner of obstacles get in...

Read more: Does scaring people work when it comes to health messaging? A communication researcher explains...

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