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The Conversation USA

Consumers value a product viewed online more if they see it being virtually touched

  • Written by Andrea Luangrath, Assistant Professor of Marketing, University of Iowa
imageApple reportedly has policies designed to encourage consumers to touch its products. AP Photo/Marcio Jose Sanchez

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Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a...

Read more: Consumers value a product viewed online more if they see it being virtually touched

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