Conform to the social norm: why people follow what other people do
- Written by Campbell Pryor, PhD Student in Psychology, University of Melbourne
Some people just follow the social norm, whether it's right or not.Shutterstock/LENAIKA
Why do people tend to do what others do, prefer what others prefer, and choose what others choose?
Our study, published today in Nature Human Behaviour, shows that people tend to copy other people’s choices, even when they know that those people did not...
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