Take heart, charity stunts can make CEOs better people
- Written by Jacki Montgomery, Lecturer, Advertising and Media, Western Sydney University
Thousands of CEOs across the country will sleep “rough” tonight to raise money for homelessness. But is one night of sleeping rough enough to truly empathise with those who do it every night? And are CEOs who take part in the Vinnies CEO Sleepout just doing it as a self-serving PR stunt?
It’s easy to be cynical about fundraising...
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