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The Conversation USA

The blissful and bizarre world of ASMR

  • Written by Craig Richard, Professor of Biopharmaceutical Sciences, Shenandoah University
Watching for the sweet, relaxing brain tingles.skyNext/Shutterstock.com

Have you ever stumbled upon an hourlong online video of someone folding napkins? Or maybe crinkling paper, sorting a thimble collection or pretending to give the viewer an ear exam? They’re called ASMR videos and millions of people love them and consider watching them a...

Read more: The blissful and bizarre world of ASMR

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