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The Conversation USA

Retailers may see more red after Black Friday as consumers say they plan to pull back on spending – acting as if the US were already in a recession

  • Written by Ayalla A. Ruvio, Associate Professor of Marketing and the Director of the MS of Marketing Research program, Michigan State University
imageBlack Friday is one of the busiest shopping days of the year.AP Photo/Bebeto Matthews

Retailers are gearing up for another blockbuster holiday shopping season, but consumers burned by the highest inflation in a generation may have other ideas.

Industry groups are predicting another record year of retail sales, with the National Retail Federation for...

Read more: Retailers may see more red after Black Friday as consumers say they plan to pull back on spending...

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