The new iPhone SE is the cheapest yet: smart move, or a premium tech brand losing its way?
- Written by Margarietha de Villiers Scheepers, Senior Lecturer Entrepreneurship and Innovation, University of the Sunshine Coast
The new iPhone SE will look just like the iPhone 8.Shutterstock
At face value, Apple’s decision to launch the second-generation iPhone SE with a recession looming may not make sense. But there’s likely more to this move than meets the eye.
Targeted at price-conscious customers amid the COVID-19 pandemic, the release of the conspicuously...