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The Conversation USA

Yes, customers do like it when waiters and hairdressers wear a mask – especially if it's black

  • Written by Cihan Cobanoglu, Professor of Hospitality and Tourism, University of South Florida
imageThe authors didn't examine diners' perceptions of polka-dot masks specifically. AP Photo/Ringo H.W. Chiu

The Research Brief is a short take about interesting academic work.

The big idea

Customers perceive a better quality of service, feel less anxious and exhibit more trust in businesses when waiters and other service workers wear a mask, according...

Read more: Yes, customers do like it when waiters and hairdressers wear a mask – especially if it's black

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